Segmented Soccer Night

Friday night was soccer night! Despite being a FC Porto fan, I really like VSC and they were playing against SL Benfica. Result was not the best, but it was a great experience.

Soccer is a very big business, but understanding the money flows is not easy, there are a lot of income streams, from tickets to sponsorships and a lot of costs, from the players' wages to the stewards watching out the game.

The interesting thing is that the fans are very well segmented in the stadium by location. 

Starting from the less profitable, the "lead" customers, these are the ones that just go if the games are very cheap or can get a voucher for a fraction of the price, this fans don't provide almost any profits to the club, they only get the stadium full.

Then, the Iron customers, the ones that are behind the goals, these are the cheapest tickets, but most of these customers are loyal and give a steady source of revenues.

The gold customers buy tickets where it's the best to see the game, they pay more for each ticket but they expect a better treatment and the best view of the game.

The platinum customers, may not even pay directly to see the game, but they will see it in the VIP areas, as they maybe sponsorsing the club or just rented part of the VIP area. They expect to get to the stadium with no hassle. Somebody to park their car and eat a fairly good meal while whatching the game.