Bending the Mix

In order to be able to eat almost everything you want and not become a giant deposit of fat, needing to buy two tickets every time you’re flying, you need to do some kind of exercise.

Running Half to Ultra marathons might have the side effect of turning you into a funny skinny Mo Farah (teaching in Australia). So, I turned into gym training and the worst thing is going to the gym and it is full of people, having to wait to do your stuff.

The limitation of gyms is the space available. So, in order to get most amount of revenues, they have to allocate their customers to all the hours they are open. Gym owners came up with the following product-mix solution: Segment the hours customers can go to the gym, they offer off peak, ultra off peak and unlimited packages, as well as classes only memberships.

This way they can charge more for the most demanded times of the day and get something more for the rest of the day, while keeping the gym with a steady number of customers through the day.