Get them hooked! A Junkie Lifetime Value Analysis

Last post I talk about one part of RAP music content: Prostitution. Now I’ll talk a bit on the Customer Lifetime in the drug business.  

Drugs are illegal but drug dealers have lots of loyal customers, to whom they can sell their product at a very good price. As it is illegal, there is no perfect competition market, so customers don’t really know where the alternate sellers are, to source their products from.

In order to get more of those profit intensive customers, drug dealers might try to offer some of those drugs to new customers, teach them how to use those drugs in a comfortable way, in the dealer’s home. Where they will be forbidden as they get addicted.

Regarding the CLV of the junkies, they don’t offer a very long life, as they might die soon with a overdose, but in the time they are alive, they will do anything to get money to buy drugs. Their survival instinct will make them rob their families and friends.

These are the best customers! They do anything to buy your products, so get them hooked!